Revenue Growth For The Events Industry

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This masterclass will address revenue streams for event managers and those looking to explore or re-assess their event calendars in light of COVID-19. There will be discussions on changing sponsorship models for events looking at online versus face to face, understanding partnership negotiation (and best practice), as well as marketing for business and revenue growth including examples such as monetising your website and ticketing platforms. Participants will be sent some pre-work prior to the class.

Date: 7 & 8 October 2020

Time: 9:30am – 12:30pm (MYT)

Duration: 3 hours per day

Location: Virtually, watch from anywhere 

Who should attend?

We invite members of the events industry and community to grasp the secrets of revenue growth. Whether you are new to the industry, or a seasoned veteran, there will be many things to learn especially in this age where changes are the only constant.

Speaker's Profile
Deanna Varga

Deanna Varga is the Founder and Managing Director of Mayvin Global – a Sydney based agency with offices in the Gold Coast and Darwin.

Deanna brings extensive experience in business growth for the not for profit (NFP) sector. She is on the board Transport Heritage NSW, an NFP with over 1,400 members. She was Member Director on the Board of NFP Business Events Sydney and the first Fundraising Director of Dress for Success Sydney – a charity based NFP. She has also worked for and been involved with many other Australian and International NFPs including Destinations International, Local Government NSW, Association and Australian Convention Bureau and Sydney Improvised Music Association. S

In 2019 she was awarded one of only 10 Global Scholarships to attend the Professional Convention Management Association (PCMA) Convening Leaders Conference in Pittsburgh.

Deanna works extensively in business events, tourism and the arts. Clients and employers have included Accor Hotels, Australian National Maritime Museum, Bleached Arts Gold Coast, China National Convention Centre, Darwin Convention Centre, KPMG, Laissez-faire Catering, Melbourne Convention Bureau, Museum of Applied Arts and Sciences, Northern Territory Business Events, National Parks and Wildlife NSW, Sydney Royal Easter Show and Tourism Australia.

Deanna has experience of working in senior roles across government, corporate, small business and not for profit.

Deanna also teaches business events at a tertiary institution in Australia called the International College of Management Sydney and has run many training programs both face to face and virtually, in Australia and in Malaysia.