Revenue Growth For Associations

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This masterclass will address several revenue streams for associations. There will be discussions on traditional versus changing (post COVID-19) options. The revenue streams will include sponsorship, events, membership, and fundraising. Each model will be explored using examples from the participants to ensure maximum learning and practical outcomes to take back to the office. The focus is on managing revenue streams (and business growth) given limited resources and best practice. Participants will be sent some pre-work prior to the class.

Date: 9 & 10 September 2020

Time: 9:30am – 12:30pm (MYT)

Duration: 3 hours per day

Location: Virtually, watch from anywhere 

Who should attend?

This Masterclass is specially tailor made for active members of associations or societies, association management teams, or even events companies who want to understand how associations and societies work. This session addresses issues and challenges that NGOs face.

Speaker's Profile
Deanna Varga

Deanna Varga is the Founder and Managing Director of Mayvin Global – a Sydney based agency with offices in the Gold Coast and Darwin.

Deanna brings extensive experience in business growth for the not for profit (NFP) sector. She is on the board Transport Heritage NSW, an NFP with over 1,400 members. She was Member Director on the Board of NFP Business Events Sydney and the first Fundraising Director of Dress for Success Sydney – a charity based NFP. She has also worked for and been involved with many other Australian and International NFPs including Destinations International, Local Government NSW, Association and Australian Convention Bureau and Sydney Improvised Music Association. S

In 2019 she was awarded one of only 10 Global Scholarships to attend the Professional Convention Management Association (PCMA) Convening Leaders Conference in Pittsburgh.

Deanna works extensively in business events, tourism and the arts. Clients and employers have included Accor Hotels, Australian National Maritime Museum, Bleached Arts Gold Coast, China National Convention Centre, Darwin Convention Centre, KPMG, Laissez-faire Catering, Melbourne Convention Bureau, Museum of Applied Arts and Sciences, Northern Territory Business Events, National Parks and Wildlife NSW, Sydney Royal Easter Show and Tourism Australia.

Deanna has experience of working in senior roles across government, corporate, small business and not for profit.

Deanna also teaches business events at a tertiary institution in Australia called the International College of Management Sydney and has run many training programs both face to face and virtually, in Australia and in Malaysia.