Immersion Workshop Associations and Academia

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It is ideal for every association and academic institute to research, identify and develop potential conference bids or create their own homegrown conference in Sarawak.

This workshop equips association and academic executives to better understand the processes and stages in the bidding of conferences. Participants will have hands-on practical group assignments and discussions to deliver their presentations.

This workshop is conducted virtually over three days and suitable for association executives, key association committee members, academic lecturers in conference and event management, academic administrators involved in planning education-related conferences, and business entrepreneurs planning to venture into the world of conference management.

RSVP Deadline: 15th September 2021.

Date: 20 – 22 September 2021

Time: 9:00am – 4:00pm (MYT)

Location: Virtually, watch from anywhere

Who should attend?
Suitable for members of Associations, Societies, NGOs, Clubs, Researchers, or members of the Academia, who wishes to understand in depth the business events industry.

Course Content

Speaker’s Profile

Gracie Veronica Geikie
Director / Principal Consultant – Place Borneo Sdn Bhd

Gracie has more than 40 years’ work and executive experience in the hospitality, tourism, marketing, hotel and event management industry allowing her to bring forth valuable input and advice in entrepreneurial business management concepts, operational restructures as well as research and survey analysis for the related fields of hospitality, tourism and marketing. She holds an MBA major in Tourism & Hospitality Management as well as a Master in Business Administration.

Gracie is a certified PSMB Trainer as well as a certified Professional Conference Management trainer for MACEOS. As a Tourism and Event Management Consultant and Trainer, her main areas cover bid documentations and workshop trainings, bid presentations, tourism related research, PCO management &  perations and events management. Her business experience and career from 1975 till date have covered airline tewarding, hotel operations and pre-openings, travel and event operations, entrepreneurial set ups in education, tourism and hospitality. Gracie served in the Sarawak Government with the Sarawak Tourism Board as CEO (2005 to 2009) and Associate Dean of UCSI University Sarawak (2009 to 2014).

Gracie ran and owned her inbound and dive tour operations from 1998 till 2014 before selling her business to the Aiman Group where she was retained as Director and Principal Consultant till 2016. She is currently Adjunct Fellow with the Berjaya University College of Hospitality, Sarawak Chairperson for Malaysian Association of Conventions and Exhibitions Suppliers and Organisers (MACEOS), Head of Education of Sarawak Chamber of Commerce and Industry (SCCI) and Deputy Secretary General of Sarawak Business Federation (SBF).

She is advisor, co-author and author of three books “Rainforest World Music Festival – Sarawak’s Success Story”, “Parks and Art Sarawak” and “Rainforest World Music Festival – 20 Years of Song and Rhythm in Sarawak”. She received her award ‘Darjah Utama Yang Amat Mulia Pegawai Bintang Kenyalang Sarawak’ (PBK) from the State in October 2014 and the ‘Darjah Utama Yang Amat Mulia Johan Bintang Kenyalang’ in September 2018 for her contributions to Sarawak tourism.