Director / Principal Consultant – Place Borneo Sdn Bhd
Gracie has more than 40 years’ work and executive experience in the hospitality, tourism, marketing, hotel and event management industry allowing her to bring forth valuable input and advice in entrepreneurial business management concepts, operational restructures as well as research and survey analysis for the related fields of hospitality, tourism and marketing. She holds an MBA major in Tourism & Hospitality Management as well as a Master in Business Administration.
Gracie is a certified PSMB Trainer as well as a certified Professional Conference Management trainer for MACEOS. As a Tourism and Event Management Consultant and Trainer, her main areas cover bid documentations and workshop trainings, bid presentations, tourism related research, PCO management & operations and events management.
Her business experience and career from 1975 till date have covered airline stewarding, hotel operations and pre-openings, travel and event operations, entrepreneurial set ups in education, tourism and hospitality. Gracie served in the Sarawak Government with the Sarawak Tourism
Board as CEO (2005 to 2009) and Associate Dean of UCSI University Sarawak (2009 to 2014). Gracie ran and owned her inbound and dive tour operations from 1998 till 2014 before selling her business to the Aiman Group where she was retained as Director and Principal Consultant till 2016.
She is currently Adjunct Fellow with the Berjaya University College of Hospitality, Sarawak Chairperson for Malaysian Association of Conventions and Exhibitions Suppliers and Organisers (MACEOS), Head of Education of Sarawak Chamber of Commerce and Industry (SCCI) and Deputy Secretary General of Sarawak Business Federation (SBF). She is advisor, co-author and author of three books “Rainforest World Music Festival – Sarawak’s Success Story”, “Parks and Art Sarawak” and “Rainforest World Music Festival – 20 Years of Song and Rhythm in Sarawak”.
She received her award ‘Darjah Utama Yang Amat Mulia Pegawai Bintang Kenyalang Sarawak’ (PBK) from the State in October 2014 and the ‘Darjah Utama Yang Amat Mulia Johan Bintang Kenyalang’ in September 2018 for her contributions to Sarawak tourism.
