How to Engage Virtual Attendees in Hybrid Events

How to Engage Virtual Attendees in Hybrid Events

Recently, a friend shared with me the success of her virtual events. Interestingly, as she progressed away from 100% virtual towards a hybrid strategy, she noticed a big shift. Virtual attendee engagement levels were dropping like flies. “Why the shift?” she...
A Scientific Foundation for the “New Now”

A Scientific Foundation for the “New Now”

In these past months, the world has been experiencing a new level of digitalization, especially in regard to communication and collaboration. Most of us have gained experiences with virtual and hybrid formats or have tested new technological solutions. However, reflections on which of these approaches work well and, above all, which formats are helpful from the users’ point of view, have only just begun. The hybrid and spatially distributed congress BOCOM, which will be taking place on September 3rd, is the first event of its kind..