Social media is a critical channel for associations looking to stay ahead in their effort to promote their work. It’s an area where many organizations come up short. In fact, it’s common for a lot of associations to stumble with social media outreach, often delegating those tasks to volunteers and interns. But communications strategy via the right channels can do miracles and can be a huge driver of revenue for the associations, however unfortunately often it’s the last task on the agenda.

The meetings industry became the biggest victim of the Covid-19 Pandemic. As a result the way we conduct meetings has changed in a very short space of time, and even though the industry has adapted well, the pandemic will shape trends of 2022. But when it comes to trends, where should the associations put their focus?

Today's associations are stepping up their game to ensure that organizations are a force for good and they are building a sustainable future for their organisation. Sustainability and good business practices are becoming a business priority for many associations, where increasingly social-minded employees can take part in world-positive initiatives that promote efficiency and avoid the depletion of natural resources. Associations that represent professionals and organizations around the world will be upgrading their toolboxes to foster sector and professional resilience and relevance for the turbulent times ahead. With our guest speaker, Charlotte Otten, Head of Events at SolarPower Europe we are exploring what a sustainable future will look like.